Product Design

I Never Wanted a TV—Until Samsung’s Stunning New Serif Won Me Over

Admit you don’t own a TV, and people tend to give you that sideways “are you serious?” look. “But what do you do for fun?” they’ll gush. “How do you even unwind?” When my wife and I moved into our little cottage—think cozy, Hobbit-like charm, not sprawling space—we left our old TV at her parents’ place. We told ourselves we’d grab it later… but months went by, and honestly? We never felt the urge.

A big part of it was aesthetics. Our cottage is tiny, and a clunky black TV would’ve stuck out like a sore thumb no matter where we put it. Even those fancy Frame TVs, which claim to “blend in,” still feel out of place in a home with this much old-world character—they’re just not period. But ditching the TV also changed our routine in a good way. Instead of zoning out to a binge-watch every night, we started reading together, taking walks through the nearby fields, or breaking out board games. I’ll admit it: we felt a little like those “wholesome” people we used to joke about.

Then… I saw Samsung’s new(ish) green Serif TV. You know the one—sleek, with those subtle legs that make it look less like a TV and more like a piece of furniture. And it’s green—the kind of soft, earthy green that would fit right in with our cottage’s wood beams and neutral walls. Suddenly, all that “wholesome” resolve went out the window. Maybe I have been missing catching up on my favorite shows. Reading? Overrated. Walking? For people who haven’t seen a TV this pretty.

Let’s be real: I’m not as righteous as I thought. Throw a cool gadget my way, and my principles vanish faster than a streaming show’s cliffhanger. But this TV? It’s worth it. Plus, Samsung’s got it on sale—down from £799 to £749. That’s just icing on the cake.

If you’re curious: the Serif 4K HDR Smart TV in Ivy Green looks good from every angle—front, back, sides. It can sit anywhere, even in the middle of a room, without feeling intrusive. It comes with a detachable stand, a matte display that cuts down on glare, and Samsung’s QLED 4K tech for crisp picture. Yeah, I’m sold. Turns out, I do love TVs. Who knew?

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