For years, traditional art and modern tech have existed in somewhat separate spheres—but crafting machine leader Brother is bridging that gap by rolling out a new all-in-one app designed for creative minds.
Artspira+ is a subscription-based platform that gives users access to a vast library of embroidery, cutting, and printing designs. It also includes AR features and smooth connectivity to compatible devices—truly propelling crafting into the 21st century. (If you’re just starting your crafting journey, be sure to explore our roundup of the top sewing machines to get you going.)
Brother first launched the original Artspira app back in 2022. That initial version let users create embroidery and cutting designs right from their phones, but it came with limitations: access to certain tools and services was restricted. Now, the upgraded Artspira+ aims to fix that, offering even more creative resources for both hobbyists and small business owners.
The app’s new features make it more versatile than ever. Users can import external files and convert them with ease—think photo digitization, cross-stitch conversion, and portrait-to-design tools. What’s more, subscribers get unlimited access to all magazines and projects, plus the ability to seamlessly transfer their project archives. With 7,000 embroidery designs, 3,000 cutting designs, and over 1,500 printing designs at your fingertips, you’ll never run out of inspiration for your next project.
As someone who’s new to crafting, I find it refreshing to see a well-known brand like Brother leaning into technology to simplify the creative process. For beginners, jumping into crafting can feel overwhelming—there’s so much information out there, and a lot of it contradicts itself. Having an all-in-one app that streamlines the experience is a total game-changer.
Little touches we now take for granted in modern apps—like cloud storage and AR technology—are small but meaningful here. They help Brother’s creative ecosystem feel familiar and approachable for younger crafters, while also boosting the experience for long-time enthusiasts. It’s a smart move that makes crafting more inclusive, no matter your skill level.
