The sleek designs stand as a bold symbol of global unity.
Coca-Cola has unveiled a fresh packaging collection to celebrate the upcoming 2024 Paris Olympic and Paralympic Games. At the heart of these stylish cans lies a simple yet powerful motif: the hug. The design invites people around the world to connect with the games’ core values—unity and teamwork—through a gesture that’s universal and heartfelt.
This packaging isn’t just visually appealing; it’s a thoughtful nod to the world coming back together. After years of isolation and social distancing spurred by the pandemic, this year’s Olympics feel like a long-awaited return to community and inclusivity. The Coke cans capture that sentiment perfectly, serving as a tangible reminder of how shared moments can bridge divides.
The new designs are part of Coca-Cola’s heartwarming campaign, “It’s Magic when the world comes together”—and they live up to that message. Created by artists Laura Normand, Aurélia Durand, and Bruno Mangyoku, the cans feature sleek graphic work that transforms when paired: place two cans side by side, and their designs merge into a full embrace. It’s a clever touch that turns a everyday beverage can into a symbol of tangible connection.
Complementing the packaging is a warm ad campaign starring Olympic champion swimmers Tatjana Schoenmaker, Lilly King, Annie Lazor, and Kaylene Corbett. Even amid their natural athletic rivalry, the spot shows the athletes coming together in a joyful hug—a moment that highlights the games’ spirit of inclusivity, mutual support, and the magic of human connection.
For more news on beverage and product packaging, check out Messi’s latest drinks line—its packaging bears a striking resemblance to PRIME Energy, a major rival brand with a huge following. If you’re hunting for packaging inspiration, don’t miss the adorable tomato containers that blend playfulness with practicality, proving design can be both fun and functional.
