I’m Totally Hooked on the New Apple Pencil Pro’s Packaging

Right alongside the new iPad Pro and iPad Air, Apple dropped a brand-new version of its iconic stylus this week. The Apple Pencil Pro packs new sensors that enable haptic feedback, plus a pretty cool Barrel Roll feature—but it also comes with some surprisingly playful packaging, which feels a little out of character for the …

I Still Can’t Wrap My Head Around This Bizarre Popcorn Bucket Trend

For reasons I still can’t figure out, the internet has fixated on something totally out of left field: popcorn buckets. It all kicked off back in February with a promo popcorn bucket for Dune: Part Two—and fans had mixed (read: hilarious) reactions, thanks to its very suggestive look. Since then, marketing teams have been trying …

It’s hard to wrap my head around how Messi’s new beverage line got the green light—especially with its packaging.

“Looks familiar,” Prime’s co-founder fired back. Soccer star Lionel Messi has launched his own drink brand, Mas+, and it’s already turning heads for all the wrong reasons. Fans and critics alike are pointing out striking similarities between Mas+ (billed as a “Positive Hydration” option) and the wildly popular Prime. Even one of Prime’s co-founders couldn’t …

I’m Totally Smitten With This Adorable Tomato Packaging

Fun packaging design is making a much-welcomed comeback—finally. These days, with modern minimalism dominating so much of design, it’s easy to forget that creativity can still feel playful. Leading the charge for fun, imaginative packaging? None other than tomato brand Tomatier Snacks, which has stepped into the spotlight with a delightfully fresh look that leans …

Coca-Cola’s 2024 Paris Olympics Packaging Highlights the Power of the Hug

The sleek designs stand as a bold symbol of global unity. Coca-Cola has unveiled a fresh packaging collection to celebrate the upcoming 2024 Paris Olympic and Paralympic Games. At the heart of these stylish cans lies a simple yet powerful motif: the hug. The design invites people around the world to connect with the games’ …

MSCHF’s Scout Cookies Packaging Serves Up Retro Charm—With a Side of Satire

It’s a bold statement, sweetened with satire and a crumbly, playful edge. The artist collective MSCHF is rolling out an ultra-limited edition line of MSCHF Scout Cookies—inviting fans to cash in on its capsule collection of Girl Scout-esque biscuits. Each of the three exclusive Scout Cookie kits packs 528 boxes of premium treats, plus four …

The Olympic Condom Packaging Is Way Cuter Than It Needs to Be

Am I the only one who’s low-key itching to collect these? Paris has long held the title of the “City of Love,” so it’s easy to guess things might get a little steamy in the Olympic Village this year. Let’s be honest: the so-called “sex ban” reportedly in place for Tokyo 2020 was never gonna …

Bath and Body Works Candle Sparks Backlash Over Major Design Oversight

A seasonal candle from Bath and Body Works has landed the popular retailer in hot water, all due to an unfortunate design misstep. The brand’s “Snowed In” candle was quickly pulled from shelves after consumers pointed out a controversial detail: its design appeared to feature white hooded figures, drawing uncomfortable and unsavory comparisons. There are …

A Design Agency Crafted Its Own Wine—And It’s Just As Stunning As You’d Imagine

Tavern Marks Its Second Anniversary Branding firm Tavern is celebrating its two-year milestone, and to honor the moment, the team crafted a striking custom wine—complete with an elaborate, one-of-a-kind glorifier (a fancy display stand). Inspired by dive bars, Italian American social clubs, and classic red sauce joints, this sparkling red Lambrusco isn’t just a gift—it’s …

Retro Gamers Can’t Get Enough of These Atari-Themed Sauces—And the Packaging Alone Is Worth Showing Off

Every now and then, two niche passions collide to create something awesome—it might not resonate with everyone, but for those who “get it”? It’s a perfect fusion of worlds that’s totally worth celebrating. That’s exactly what’s happening with Atari’s latest drop. And no, it’s not a new retro gaming console—hold onto your seats (or taste …