Of all the iconic horror movie posters, John Carpenter’s Halloween easily ranks among the most legendary

For decades, this classic slasher image has been shrouded in mystery, with dedicated fans insisting there’s a hidden—and deeply unsettling—detail waiting to be discovered. The most effective horror posters use subtle visuals to evoke a sense of dread, hinting at something sinister just beneath the surface. The Halloween poster is a perfect example of this—yet …

The movie posters of Drew Struzan taught me how to love films—and here’s what today’s creators can still learn from his work.

I can’t pinpoint the first time I saw a Drew Struzan poster, but I’ll never forget how it made me feel. It hit me right in the gut. Long before I knew the storyline or characters—before I’d even watched a single scene—I was already captivated. This week, the legendary artist and designer passed away at …

The Glenlivet’s AI Packaging Feels Jarringly Out of Step with Its Brand

The Glenlivet has landed on a head-scratching selling point. How does Scotland’s oldest legally operating distillery stay relevant in 2024? And how does it justify a roughly $46,240 price tag (based on current EUR-to-USD exchange rates) for its ultra-rare 50-year-old single malt Scotch? By slapping AI-generated art on its packaging, apparently. Over the past year, …

Bentley and Macallan Just Unveiled the Story Behind the World’s Most Bizarre Whisky Bottle

This Scotch Makes You Wish You Could Take It for a Drive Buckle up—Bentley, the iconic luxury automaker, has teamed up with Macallan to create a whisky bottle that looks like something straight out of a sci-fi movie. In fact, its design is so bold that it even outshines Tesla’s edgy lightning-bolt tequila bottle. The …

Matheson Food Company’s Retro-Infused Packaging Is a Delicious Throwback

Matty Matheson—renowned chef and founder of Matheson Food Company—has cooked up an instant classic, bringing a cozy wave of retro nostalgia to Canadian pantries with his brand’s new product line. Drawing inspiration from 1930s design sensibilities, these stylish offerings deliver a bold yet timelessly elegant vibe that stands out in today’s packaging landscape. The nostalgia …

I’ve Been Obsessed with These New Milk Carton Designs Lately

Milk & More is turning breakfast time into a little delight. Dairy brand Milk & More has rolled out an adorable line of custom milk cartons, mixing charming designs with fun interactive elements. The cute architecture-themed packaging is just the start of what makes these cartons stand out at the breakfast table—each one also has …

I’m Totally Hooked on the New Apple Pencil Pro’s Packaging

Right alongside the new iPad Pro and iPad Air, Apple dropped a brand-new version of its iconic stylus this week. The Apple Pencil Pro packs new sensors that enable haptic feedback, plus a pretty cool Barrel Roll feature—but it also comes with some surprisingly playful packaging, which feels a little out of character for the …

I Still Can’t Wrap My Head Around This Bizarre Popcorn Bucket Trend

For reasons I still can’t figure out, the internet has fixated on something totally out of left field: popcorn buckets. It all kicked off back in February with a promo popcorn bucket for Dune: Part Two—and fans had mixed (read: hilarious) reactions, thanks to its very suggestive look. Since then, marketing teams have been trying …

It’s hard to wrap my head around how Messi’s new beverage line got the green light—especially with its packaging.

“Looks familiar,” Prime’s co-founder fired back. Soccer star Lionel Messi has launched his own drink brand, Mas+, and it’s already turning heads for all the wrong reasons. Fans and critics alike are pointing out striking similarities between Mas+ (billed as a “Positive Hydration” option) and the wildly popular Prime. Even one of Prime’s co-founders couldn’t …

I’m Totally Smitten With This Adorable Tomato Packaging

Fun packaging design is making a much-welcomed comeback—finally. These days, with modern minimalism dominating so much of design, it’s easy to forget that creativity can still feel playful. Leading the charge for fun, imaginative packaging? None other than tomato brand Tomatier Snacks, which has stepped into the spotlight with a delightfully fresh look that leans …