Coca-Cola’s 2024 Paris Olympics Packaging Highlights the Power of the Hug

The sleek designs stand as a bold symbol of global unity. Coca-Cola has unveiled a fresh packaging collection to celebrate the upcoming 2024 Paris Olympic and Paralympic Games. At the heart of these stylish cans lies a simple yet powerful motif: the hug. The design invites people around the world to connect with the games’ …

MSCHF’s Scout Cookies Packaging Serves Up Retro Charm—With a Side of Satire

It’s a bold statement, sweetened with satire and a crumbly, playful edge. The artist collective MSCHF is rolling out an ultra-limited edition line of MSCHF Scout Cookies—inviting fans to cash in on its capsule collection of Girl Scout-esque biscuits. Each of the three exclusive Scout Cookie kits packs 528 boxes of premium treats, plus four …

The Olympic Condom Packaging Is Way Cuter Than It Needs to Be

Am I the only one who’s low-key itching to collect these? Paris has long held the title of the “City of Love,” so it’s easy to guess things might get a little steamy in the Olympic Village this year. Let’s be honest: the so-called “sex ban” reportedly in place for Tokyo 2020 was never gonna …

Bath and Body Works Candle Sparks Backlash Over Major Design Oversight

A seasonal candle from Bath and Body Works has landed the popular retailer in hot water, all due to an unfortunate design misstep. The brand’s “Snowed In” candle was quickly pulled from shelves after consumers pointed out a controversial detail: its design appeared to feature white hooded figures, drawing uncomfortable and unsavory comparisons. There are …

A Design Agency Crafted Its Own Wine—And It’s Just As Stunning As You’d Imagine

Tavern Marks Its Second Anniversary Branding firm Tavern is celebrating its two-year milestone, and to honor the moment, the team crafted a striking custom wine—complete with an elaborate, one-of-a-kind glorifier (a fancy display stand). Inspired by dive bars, Italian American social clubs, and classic red sauce joints, this sparkling red Lambrusco isn’t just a gift—it’s …

Retro Gamers Can’t Get Enough of These Atari-Themed Sauces—And the Packaging Alone Is Worth Showing Off

Every now and then, two niche passions collide to create something awesome—it might not resonate with everyone, but for those who “get it”? It’s a perfect fusion of worlds that’s totally worth celebrating. That’s exactly what’s happening with Atari’s latest drop. And no, it’s not a new retro gaming console—hold onto your seats (or taste …

Mattel’s X-Rated Wicked Doll Flub Is Purely Comical

The Wicked movie has grown just as famous for its poster design controversies as it has for the film itself—and now, with only a few weeks left until its theatrical release, it’s making headlines for another unexpected design mess: accidentally promoting a porn site on the packaging of its children’s dolls. Yep, you read that …

Benefit’s Charming Makeup Packaging Serves Up a Retro Visual Treat

Unlike many of its peers, the cosmetics label swims against the minimalist design tide that’s dominated the industry lately—and it’s paying off in style. Benefit Cosmetics has dreamed up a delightful new packaging collection for its Benemart Holiday pop-up shop, and it’s all about a whimsical retro spin on classic pantry staples. This playful take …

Beyoncé’s Elegant Whiskey Packaging Serves Up Luxury in Every Sip

Fresh off the massive success of her Cowboy Carter album earlier this year, global music icon Beyoncé has launched her very own whiskey brand—one that draws deep inspiration from her Southern heritage. Named SirDavis, this masterfully crafted spirit stands out thanks to its polished design, setting it apart from the usual celebrity-endorsed alcohol offerings. It’s …

20 Packaging Designs to Inspire Your Next Project

Standout Examples + Go-To Online Resources Crafting standout packaging design isn’t a walk in the park—it takes real creativity and innovation to think outside the box, quite literally. Not only does the packaging need to reflect the product itself, but it also has to catch the eye and appeal to shoppers in a crowded market …