This time of year, I usually cross my fingers for a snowy Christmas—but once the new year hits, all I can think about is swapping the cold for warmer weather. Summer vacations are still months away, though, and let’s be real: these gray, chilly winter days are starting to drag. That’s why I was thrilled to stumble on what might just be my winter pick-me-up: Lake Como Air.
Admittedly, “canned air from a Italian lake” sounds pretty out there. But here’s the thing—the packaging? It’s so sleek, and it totally nails that luxury vibe Lake Como is famous for. Whether you think it’s a fun novelty or can’t believe someone actually had the guts to make it, it’s way more interesting than your average tourist trinket (looking at you, tiny “I Lake Como” keychains).
The brand behind it, ItalyComunica, kept the design simple but stylish. There’s a subtle illustration of a boat gliding across Lake Como’s deep blue water, and the clean serif font gives it a fancy, elevated feel—no loud logos or clutter here. The can itself is minimal too, which makes it feel more like a nice gift than a silly gimmick.
According to the product’s website, it’s “ideal for anyone who wants to hold onto the peace and elegance of this little slice of heaven—all sealed up in a tin.” The idea is to crack it open “whenever you need a quick escape, a moment of calm, or just a little taste of beauty” amid the winter chaos. At €9.90 (around $11), it’s not a huge splurge—but there’s a catch: you can only buy it in tourist shops right there in Lake Como. Guess that exclusivity is part of the charm, even if it means I can’t grab one online.
If this has you craving more cool packaging ideas, you should check out this adorable tomato packaging I found recently—it adds a fun, playful twist to sustainable design.
