Creative Review – Page 2 – From advertising, photography and film, to design, music and fashion.

INSPIRATION

Koto gives a new identity to music streaming platform Deezer

November 22, 2023November 22, 2023

Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180...

Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180 countries and almost 10 million subscribers, recently the platform has shifted towards a new brand purpose, defined as ‘Deezer helps you be and belong’. With that comes a new identity rooted in their belief that ‘Music is the beating heart of life’. Bringing in design studio Koto to help, at the heart of the rebrand is a fresh logo that symbolises a beating heart. The logo aims to capture Deezer’s essence and draws from a...

INSPIRATION

McDonald’s presents festive moments of joy in Christmas advertisement

creativereview

November 22, 2023

McDonald's UK's new seasonal commercial features guests at Christmas work dos, parents looking for comfort at school nativity performances, and Santa himself all eagerly packing...

McDonald's UK's new seasonal commercial features guests at Christmas work dos, parents looking for comfort at school nativity performances, and Santa himself all eagerly packing in whatever they're doing to enjoy a snack from McDonald's UK. Fancy a McDonald's? is a spot starring people skipping out on Christmas traditions to head in droves to their nearest McDonald's branch accompanied by Van Halen's 80s classic Jump. Directed by Shannon Murphy - best known for her work on Killing Eve - this ad celebrates "all those important moments of release during the festive period", according to James Millers and Andrew Long, creative...

INSPIRATION

Nike playfully challenges winter jackets in a test

creativereview

November 22, 2023

Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their...

Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their effectiveness against cold temperatures. These jackets are so adept at maintaining warmth - while being waterproof, breathable, and lightweight - that hibernating plants blossom into bloom and corn transforms into popcorn. Furthermore, the jackets were put through rigorous testing by being hit by snowballs or used as hot air balloons to demonstrate their durability. “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’,”...

INSPIRATION

Infusing Character into the Coffee World with Oddy Knocky’s Branding

creativereview

November 21, 2023November 21, 2023

Sergeant Walnuts, a Manchester-based creative agency, has collaborated with local coffee startup Oddy Knocky to craft its brand for this emerging business. Driven by a...

Sergeant Walnuts, a Manchester-based creative agency, has collaborated with local coffee startup Oddy Knocky to craft its brand for this emerging business. Driven by a belief that "great coffee should be one of life's simple pleasures", Oddy Knocky strives to offer delicious beverages without all of the "cheerless chin-stroking" that typically occurs with many trendy coffee brands. Matt Whitehead, Oddy Knocky founder explains: "While we take great pride in producing high-quality beans and roasting them with precision, we also try to have fun while doing it! Photo shows Oddy Knocky branding on three product packages with its iconic, quirky elongated...

INSPIRATION

Exploring Effective Creative Leadership on the Creativity Sucks! Podcast

creativereview

November 21, 2023

Creative leadership has never been more complex. Creatives face increasingly rapid technological changes, the ongoing effects of pandemic influenza and pressure to produce more work...

Creative leadership has never been more complex. Creatives face increasingly rapid technological changes, the ongoing effects of pandemic influenza and pressure to produce more work with limited resources - all factors which require effective leadership to manage. Strong leaders are therefore essential. Leaders also must become more accommodating and empathetic than ever - gone are the days of creative directors being seen as rock stars who dominate teams; now is the time for leaders who understand and accommodate individual creative needs and know how to provide assistance and support for them. Creativity Sucks! hosts Eliza Williams is joined by three...

INSPIRATION

The Benefits of Teaching Designers Business Skills

creativereview

November 21, 2023November 21, 2023

Stephen Smith always knew he wanted to become a filmmaker, yet due to having A-levels in science he couldn't get into film schools that interested...

Stephen Smith always knew he wanted to become a filmmaker, yet due to having A-levels in science he couldn't get into film schools that interested him. Instead of giving up hope he developed an unconventional solution. "I found a university where I wanted to study film, and convinced the course leader that if I took both courses simultaneously (chemistry in year one and his course in year two), then they'd accept me into their programme," Smith remembers. He successfully made it work and soon started studying towards his dream film degree degree: entrepreneurialism was in his blood from day one!...

Productivity

Grammarly Review

creativereview

November 21, 2023November 21, 2023

[editorial-rating id="104"] Why Trust Me for This Review I’ve always been good at proofreading, and when I was a student, I’d often submit a list...

[editorial-rating id="104"] Why Trust Me for This Review I’ve always been good at proofreading, and when I was a student, I’d often submit a list of errors in the training manuals so they could be corrected for future classes. I worked as an editor for five years and never felt like I needed any help from an app. But I’m highly aware that when reviewing my own work, I can allow mistakes to slip through more frequently. Perhaps that’s because I know what I meant to say. There’s also the issue of Australian spelling differing from US spelling. When I...

Creativity

Adobe Audition Review

creativereview

November 21, 2023November 21, 2023

[editorial-rating id="92"] Why Trust Me for This Review Hi, As a former IT Technician, I supported digital cinema hardware and software, including Audition, for over...

[editorial-rating id="92"] Why Trust Me for This Review Hi, As a former IT Technician, I supported digital cinema hardware and software, including Audition, for over a decade. Over those years, I’ve worked with almost every program in Adobe’s Creative Cloud suite and audio software like Audacity, Reaper, Pro Tools, and Ableton Live. Detailed Review of Adobe Audition Adobe Audition is a multitrack editor and audio production application. As part of the Adobe Creative Cloud suite of programs, Audition is included in the cost of a CC subscription, but you can also subscribe only to Audition if desired for $20.99 per month....

Security

1Password Review

creativereview

November 21, 2023November 21, 2023

[editorial-rating id="77"] Why Trust Me for This 1Password Review? My Blog is creativereview.co, and password managers have been a solid part of my life for...

[editorial-rating id="77"] Why Trust Me for This 1Password Review? My Blog is creativereview.co, and password managers have been a solid part of my life for over a decade. I briefly tried Roboform almost 20 years ago, and have used password managers daily since 2009. I started with LastPass, and soon afterward the company I was working for asked all of its employees to use it. They were able to give team members access to website logins without actually sharing the password. I set up different LastPass profiles to match my various roles and automatically switched between them by simply changing profiles...

Utilities

VMware Fusion Review

creativereview

November 21, 2023November 21, 2023

[editorial-rating id="46"] Why Trust Me for This Review After over a decade of using Microsoft Windows, I made the conscious decision to transition away from...

[editorial-rating id="46"] Why Trust Me for This Review After over a decade of using Microsoft Windows, I made the conscious decision to transition away from it gradually in 2003 to Linux and, later on, Mac. Although there were still certain Windows applications I used on occasion, these transitions involved using various methods including dual booting, virtualization (VMware Player/VirtualBox/Wine), dual-booting or using Wine (see Alternatives section of this review for details). Since I had never experienced VMware Fusion before, I installed a 30-day free trial on my MacBook Air. Although it did try running on my 2009 iMac (but without success!)....

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