Creative Review

Tesco may have arrived late at the Christmas party (or were other brands simply too early), but that fits its story in BBH London's festive ad featuring a teenage who only begins celebrating Christmas after everyone else has done. Directed by duo Alaska, this commercial depicts family members, neighbours and shoppers all taking on festive emblems in sign of their festive spirits, including Christmas trees, baubles and nutcracker figures. A teenaged protagonist initially appears disapproving but changes his attitude upon experiencing a touching sentimental moment. This campaign recognizes that not everyone finds it easy to feel festive, with its title...

Adobe MAX returns with renewed optimism this year after an eventful 18 months for all. Their three-day free event features as its central theme 'Limitless Creativity for All' to reimagine creative collaboration in today's hybrid-working era. Thriving in today's rapidly shifting global environment requires resilience and flexibility as much as talent. Over 400 sessions will take place from 26-28 October, including 28 hours of livestreamed content - providing ample opportunities to reinvent, reskill and upgrade yourself. Speakers at this year's symposium included Pentagram partners Eddie Opara and Giorgia Lupi, filmmaker and YouTube personality Casey Neistat, as well as Coca-Cola's global...