Over the years, we’ve come across some pretty wild brand collaborations—but none might be quite as delightfully kitschy as this kawaii-themed Monopoly set.
Fresh off his recent appearance at San Diego Comic-Con (where he celebrated Tokidoki’s 20th anniversary), Italian artist and designer Simone Legno has put his brand’s signature twist on the classic real estate-investing game. Let’s be real—what better way to introduce kids to the fun of capitalism than with a dose of neon and cute characters?
The Monopoly: tokidoki Edition swaps out the game’s iconic London streets for vibrant Tokidoki-themed zones, all decked out in Simone’s trademark bold, psychedelic anime-inspired artwork. And forget about the classic sculpted tokens (you know, the top hat, dog, and iron)—they’ve been replaced by fan-favorite Tokidoki characters: Adios, Donutella, Mozzarella, Sirena, Stellina, and Cactus Dog.
Even the game’s staple Chance and Community Chest cards get a Tokidoki overhaul: they’re now rebranded as “Blind Box” and “Tokidoki” cards. Curious about the adorable custom Tokidoki currency? Just scroll through the photos in Simone’s Instagram post linked above to get a closer look.
Simone’s no stranger to high-profile partnerships—he’s previously teamed up with heavyweights like Marvel, Hello Kitty, and Barbie. And while Monopoly has rolled out countless brand collab editions over the years, this one might just take the cake for pure, unapologetic fun. If you’re ready to add it to your collection, the Monopoly: tokidoki Edition is available on Amazon for $44.99.
