Over the years, we’ve come across all sorts of wild brand collaborations—but few hit that sweet spot of “kitschy fun” quite like this kawaii-themed Monopoly board.
Fresh off his recent appearance at San Diego Comic-Con (where he celebrated Tokidoki’s 20th anniversary), Italian artist and designer Simone Legno has put his brand’s signature spin on the classic real estate trading game. Let’s be real—what better way to introduce kids to the joys of capitalism than with a dose of neon, anime-inspired charm?
Monopoly: Tokidoki Edition swaps the game’s iconic London streets for vibrant Tokidoki-themed zones, all decked out in Legno’s trademark bright, psychedelic art style. And forget the traditional tokens: the top hat, dog, and iron are gone, replaced by beloved Tokidoki characters like Adios, Donutella, Mozzarella, Sirena, Stellina, and Cactus Dog.
The game’s staple cards get a Tokidoki makeover too: Chance and Community Chest are out, and “Blind Box” and “Tokidoki” cards are in. Want a peek at the cute custom currency? Just scroll through the photos in Simone’s Instagram post (linked above)—it’s every bit as playful as you’d expect.
Legno is no stranger to high-profile collabs, either; he’s previously teamed up with heavyweights like Marvel, Hello Kitty, and Barbie. And while Monopoly has rolled out countless brand-backed editions over the years, this one might just take the cake for pure, unadulterated fun.
If you’re sold, Monopoly: Tokidoki Edition is now available on Amazon for $44.99—ideal for anyone looking to add a colorful, whimsical twist to their next game night.
