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Australian bank Bankwest has launched a trio of unexpected ads that show the different ways people occupy themselves now they’re freed from time-consuming banking.
Directed by Steve Ayson, each ad builds up a picture of three unique characters, from the cheese-obsessive who takes part in boxing, experimental performance art and ‘slapping things’, to an unlikely office power player who is into bird whistling and has a thing for Tom Selleck. The curious music and AI-like voiceover help to dial up the bizarre tone of the ads.
The campaign adopts the same kind of playful approach as Monzo’s ads in the UK, showing a shift from tired ways of talking about money in favour of humour and entertainment instead.
The Bankwest spots are joined by a range of OOH ads visualising the different ways people can split their time now that they have so much of it to spare, which also feature its newly redesigned identity by AKQA.
The launch is just the beginning of the campaign rollout, with scope for many future iterations. “The truth is, there’s lots we’d rather be doing than banking, and highlighting all the familiar, random and idiosyncratic things we could be doing if banking got out of the way is as fun as it is never-ending,” says the agency’s CCO, Micah Walker.
Credits:
Agency: Bear Meets Eagle On Fire
Production Company: 3&7
Director: Steve Ayson
DoP: Adam Stone
Production Designer: Ruby Matthews
Post-Production Company: ARC
Sound House: Rumble Studios
Music Supervision: Trailer Media
