INSPIRATION

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FC’s 1950s Campaign: Finger Lickin’ Good
INSPIRATION

FC’s 1950s Campaign: Finger Lickin’ Good

creativereview
Some of our top twenty slogans weren't written by professionals. In the 1950s, a restaurant manager came up with the slogan "It's Finger-Lickin' Good" for KFC. Harland...
Some of our top twenty slogans weren't written by professionals. In the 1950s, a restaurant manager came up with the slogan "It's Finger-Lickin' Good" for KFC. Harland Sanders was the founder of KFC. He ran a food service station in Corbin in Kentucky during the 1930s. Ruby Laffoon, the governor of Kentucky in 1935, recognized his culinary contribution by making him a Kentucky Colonel. This is the highest honor that can be bestowed on a person. Sanders expanded his business to the opposite side of the street to accommodate the increasing number of people who came to eat. Sanders had already perfected his secret...
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Nike’s 1987 Campaign: Just Do I
INSPIRATION

Nike’s 1987 Campaign: Just Do I

creativereview
The slogan "Just Do It" is a common one in today's world. It appears with the Nike swoosh on T-shirts, bags and billboards around the world. It...
The slogan "Just Do It" is a common one in today's world. It appears with the Nike swoosh on T-shirts, bags and billboards around the world. It is a powerful statement that sums up Nike as a sports brand. It's competitive, forceful and direct. Above, Nike's 1991 campaign for women was the first to link women's sports participation with a new type of empowerment The slogan's origins were not auspicious, considering how important it is to Nike today. Wieden + Kennedy created it in 1987 to accompany Nike’s first major television advertising campaign. This included commercials for walking, running, cross-training and basketball. Dan Wieden,...
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Olivia Wilde-Directed Amazon Ad Celebrates the Mustache
INSPIRATION

Olivia Wilde-Directed Amazon Ad Celebrates the Mustache

creativereview
Amazon Prime's latest ad is directed by actress turned filmmaker Olivia Wilde and follows a woman who debates what to do about an unwanted moustache. She...
Amazon Prime's latest ad is directed by actress turned filmmaker Olivia Wilde and follows a woman who debates what to do about an unwanted moustache. She initially wants to get rid of it but changes her mind after she remembers all the famous people who sport facial hair. She is particularly inspired by Freddie Mercury, and she orders a jacket in yellow that was inspired by his stage look. The jacket, and the Queen song that scores the ad, seem to give her the confidence to wear her moustache with pride to school. Wilde's feature film debut was in 2019, with the charming...
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Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad
INSPIRATION

Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad

creativereview
MAX was attended by around 15,000 people who were able to see the new Creative Cloud tools, as well as attend workshops led by Adobe...
MAX was attended by around 15,000 people who were able to see the new Creative Cloud tools, as well as attend workshops led by Adobe experts, designers and artists such Jessica Hische, Natasha Jen, and Ron Howard, a film director. The launches of this year focused on streamlining the existing apps, opening Adobe's tools up to a wider market and enabling users work across multiple platforms. Photoshop for iPad Photoshop for iPads will be released in 2019. This was one of the biggest announcements this year. Adobe promised that the app would not be a "watered-down version of desktop app" and...
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Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership
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Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership

creativereview
New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney is the face of the...
New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney is the face of the campaign, having previously worked with both brands in March on their previous joint collection. Sweeney, best known as the star of Euphoria and The White Lotus is also a highly accomplished mechanic. Her TikTok channel Syd's Garage boasts 1.6 million subscribers. Ford Mustang is the focus of the latest collaboration. Dickies is an essential part of mechanics’ wardrobes. Sweeney, who grew up fixing Fords with her family, now owns her vintage Mustang, which she named Britney, after the classic colourway...
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Facebook Unveils a Simplified New Identity
INSPIRATION

Facebook Unveils a Simplified New Identity

creativereview
The world of social media has seen a lot of branding this year. Facebook's new design follows WhatsApp’s vibrant rebrand created with Koto and the launch of Twitter...
The world of social media has seen a lot of branding this year. Facebook's new design follows WhatsApp’s vibrant rebrand created with Koto and the launch of Twitter competitor Threads. Elon Musk’s controversial decision to change Twitter's name to X also sparked controversy. The refreshed identity was designed by the in-house design staff of parent company Meta. It aims to highlight the distinctive features of the Facebook brand and unify its appearance across product and marketing. It also places greater emphasis on accessibility. The design team redesigned Facebook's wordmark and logo using the custom typeface Facebook Sans to achieve a uniform treatment and increase overall legibility....
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MAKING OPENAI’S BRAND MORE MAINSTREAM
INSPIRATION

MAKING OPENAI’S BRAND MORE MAINSTREAM

creativereview
AI has gradually permeated our lives for years now, yet only recently reached mainstream consciousness. OpenAI has emerged as a key player in AI's mass...
AI has gradually permeated our lives for years now, yet only recently reached mainstream consciousness. OpenAI has emerged as a key player in AI's mass adoption thus far; their image and text generator tools Dall-E and ChatGPT give a glimpse of what life may look like with artificial intelligence in our future lives. ChatGPT reached 100 million active monthly users just a couple of months after its debut in November 2022 - outpacing social media titans such as Instagram which took two-and-a-half years and TikTok which required nine months - remarkably faster than their respective adoption times. Since becoming a...
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Koto gives a new identity to music streaming platform Deezer
INSPIRATION

Koto gives a new identity to music streaming platform Deezer

creativereview
Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180...
Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180 countries and almost 10 million subscribers, recently the platform has shifted towards a new brand purpose, defined as ‘Deezer helps you be and belong’. With that comes a new identity rooted in their belief that ‘Music is the beating heart of life’. Bringing in design studio Koto to help, at the heart of the rebrand is a fresh logo that symbolises a beating heart. The logo aims to capture Deezer’s essence and draws from a...
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McDonald’s presents festive moments of joy in Christmas advertisement
INSPIRATION

McDonald’s presents festive moments of joy in Christmas advertisement

creativereview
McDonald's UK's new seasonal commercial features guests at Christmas work dos, parents looking for comfort at school nativity performances, and Santa himself all eagerly packing...
McDonald's UK's new seasonal commercial features guests at Christmas work dos, parents looking for comfort at school nativity performances, and Santa himself all eagerly packing in whatever they're doing to enjoy a snack from McDonald's UK. Fancy a McDonald's? is a spot starring people skipping out on Christmas traditions to head in droves to their nearest McDonald's branch accompanied by Van Halen's 80s classic Jump. Directed by Shannon Murphy - best known for her work on Killing Eve - this ad celebrates "all those important moments of release during the festive period", according to James Millers and Andrew Long, creative...
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Nike playfully challenges winter jackets in a test
INSPIRATION

Nike playfully challenges winter jackets in a test

creativereview
Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their...
Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their effectiveness against cold temperatures. These jackets are so adept at maintaining warmth - while being waterproof, breathable, and lightweight - that hibernating plants blossom into bloom and corn transforms into popcorn. Furthermore, the jackets were put through rigorous testing by being hit by snowballs or used as hot air balloons to demonstrate their durability. “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’,”...
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Recent Post

FC’s 1950s Campaign: Finger Lickin’ Good

Nike’s 1987 Campaign: Just Do I

Olivia Wilde-Directed Amazon Ad Celebrates the Mustache

Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad

Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership

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