Matcha brand 12 launches with a calming identity
Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up “The…
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The volatility of donor signage on buildings
In this extract from Jeffrey Ludlow’s book of essays, titled A Sign…, he explores how donor signs on cultural institutions…
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Optimize Adobe MAX 2021 to maximize its capabilities
So that Adobe Create could better understand its audience, Anyways Creative developed an online personality test for creatives. The test…
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FC’s 1950s Campaign: Finger Lickin’ Good
Some of our top twenty slogans weren’t written by professionals. In the 1950s, a restaurant manager came up with the slogan…
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Nike’s 1987 Campaign: Just Do I
The slogan “Just Do It” is a common one in today’s world. It appears with the Nike swoosh on T-shirts, bags…
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Olivia Wilde-Directed Amazon Ad Celebrates the Mustache
Amazon Prime’s latest ad is directed by actress turned filmmaker Olivia Wilde and follows a woman who debates what to…
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Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad
MAX was attended by around 15,000 people who were able to see the new Creative Cloud tools, as well as…
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Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership
New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney…
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Facebook Unveils a Simplified New Identity
The world of social media has seen a lot of branding this year. Facebook’s new design follows WhatsApp’s vibrant rebrand created with Koto…
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MAKING OPENAI’S BRAND MORE MAINSTREAM
AI has gradually permeated our lives for years now, yet only recently reached mainstream consciousness. OpenAI has emerged as a…