Nike’s 1987 Campaign: Just Do I
The slogan "Just Do It" is a common one in today's world. It appears with the Nike swoosh on T-shirts, bags and billboards around the world. It is a powerful statement that sums up Nike as a sports brand. It's competitive, forceful and direct. Above, Nike's 1991 campaign for women was the first to link women's sports participation with a new type of empowerment The slogan's origins were not auspicious, considering how important it is to Nike today. Wieden + Kennedy created it in 1987 to accompany Nike’s first major television advertising campaign. This included commercials for walking, running, cross-training and basketball. Dan Wieden,...