Nike

Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their effectiveness against cold temperatures. These jackets are so adept at maintaining warmth - while being waterproof, breathable, and lightweight - that hibernating plants blossom into bloom and corn transforms into popcorn. Furthermore, the jackets were put through rigorous testing by being hit by snowballs or used as hot air balloons to demonstrate their durability. “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’,”...