April 2024

FC’s 1950s Campaign: Finger Lickin’ Good

FC’s 1950s Campaign: Finger Lickin’ Good

creativereview
Some of our top twenty slogans weren't written by professionals. In the 1950s, a restaurant manager came up with the slogan "It's Finger-Lickin' Good" for KFC. Harland Sanders was the founder of KFC. He ran a food service station in Corbin in Kentucky during the 1930s. Ruby Laffoon, the governor of Kentucky in 1935, recognized his culinary contribution by making him a Kentucky Colonel. This is the highest honor that can be bestowed on a person. Sanders expanded his business to the opposite side of the street to accommodate the increasing number of people who came to eat. Sanders had already perfected his secret...
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Nike’s 1987 Campaign: Just Do I

Nike’s 1987 Campaign: Just Do I

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The slogan "Just Do It" is a common one in today's world. It appears with the Nike swoosh on T-shirts, bags and billboards around the world. It is a powerful statement that sums up Nike as a sports brand. It's competitive, forceful and direct. Above, Nike's 1991 campaign for women was the first to link women's sports participation with a new type of empowerment The slogan's origins were not auspicious, considering how important it is to Nike today. Wieden + Kennedy created it in 1987 to accompany Nike’s first major television advertising campaign. This included commercials for walking, running, cross-training and basketball. Dan Wieden,...
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Olivia Wilde-Directed Amazon Ad Celebrates the Mustache

Olivia Wilde-Directed Amazon Ad Celebrates the Mustache

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Amazon Prime's latest ad is directed by actress turned filmmaker Olivia Wilde and follows a woman who debates what to do about an unwanted moustache. She initially wants to get rid of it but changes her mind after she remembers all the famous people who sport facial hair. She is particularly inspired by Freddie Mercury, and she orders a jacket in yellow that was inspired by his stage look. The jacket, and the Queen song that scores the ad, seem to give her the confidence to wear her moustache with pride to school. Wilde's feature film debut was in 2019, with the charming...
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Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad

Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad

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MAX was attended by around 15,000 people who were able to see the new Creative Cloud tools, as well as attend workshops led by Adobe experts, designers and artists such Jessica Hische, Natasha Jen, and Ron Howard, a film director. The launches of this year focused on streamlining the existing apps, opening Adobe's tools up to a wider market and enabling users work across multiple platforms. Photoshop for iPad Photoshop for iPads will be released in 2019. This was one of the biggest announcements this year. Adobe promised that the app would not be a "watered-down version of desktop app" and...
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Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership

Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership

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New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney is the face of the campaign, having previously worked with both brands in March on their previous joint collection. Sweeney, best known as the star of Euphoria and The White Lotus is also a highly accomplished mechanic. Her TikTok channel Syd's Garage boasts 1.6 million subscribers. Ford Mustang is the focus of the latest collaboration. Dickies is an essential part of mechanics’ wardrobes. Sweeney, who grew up fixing Fords with her family, now owns her vintage Mustang, which she named Britney, after the classic colourway...
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Facebook Unveils a Simplified New Identity

Facebook Unveils a Simplified New Identity

creativereview
The world of social media has seen a lot of branding this year. Facebook's new design follows WhatsApp’s vibrant rebrand created with Koto and the launch of Twitter competitor Threads. Elon Musk’s controversial decision to change Twitter's name to X also sparked controversy. The refreshed identity was designed by the in-house design staff of parent company Meta. It aims to highlight the distinctive features of the Facebook brand and unify its appearance across product and marketing. It also places greater emphasis on accessibility. The design team redesigned Facebook's wordmark and logo using the custom typeface Facebook Sans to achieve a uniform treatment and increase overall legibility....
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Optimize Adobe MAX 2021 to maximize its capabilities

FC’s 1950s Campaign: Finger Lickin’ Good

Nike’s 1987 Campaign: Just Do I

Olivia Wilde-Directed Amazon Ad Celebrates the Mustache

Adobe Introduces Updates to Creative Cloud, Augmented Reality Tool, and Photoshop for iPad

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