The world of social media has seen a lot of branding this year. Facebook’s new design follows WhatsApp’s vibrant rebrand created with Koto and the launch of Twitter competitor Threads. Elon Musk’s controversial decision to change Twitter’s name to X also sparked controversy.
The refreshed identity was designed by the in-house design staff of parent company Meta. It aims to highlight the distinctive features of the Facebook brand and unify its appearance across product and marketing. It also places greater emphasis on accessibility.
The design team redesigned Facebook’s wordmark and logo using the custom typeface Facebook Sans to achieve a uniform treatment and increase overall legibility.
We wanted the logo to feel familiar but also dynamic, polished, and elegant. Dave Nguyen is the Facebook director of design.
The core blue of the brand has been retained, but it’s been reimagined in order to make the app more accessible and to provide a better contrast with the letter ‘f.’ The secondary colour palette is a broader range of blue, which helps the brand standout in marketing as well as the app.
The team has also reimagined reactions icons, which allow users to interact directly with a story, comment or post. The entire iconography has been rebuilt to ensure that colours are accessible and that icons can be read at any size.
May Hartono is Meta’s director of design. She says that “strong integration and partnership” between brand strategy, product design, and engineering has been key in driving cohesion throughout the design system. We look forward to bringing this brand to life and continuing the collaboration.
