Facebook Unveils a Simplified New Identity
The world of social media has seen a lot of branding this year. Facebook's new design follows WhatsApp’s vibrant rebrand created with Koto and the launch of Twitter competitor Threads. Elon Musk’s controversial decision to change Twitter's name to X also sparked controversy. The refreshed identity was designed by the in-house design staff of parent company Meta. It aims to highlight the distinctive features of the Facebook brand and unify its appearance across product and marketing. It also places greater emphasis on accessibility. The design team redesigned Facebook's wordmark and logo using the custom typeface Facebook Sans to achieve a uniform treatment and increase overall legibility....