Koto gives a new identity to music streaming platform Deezer
Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180...
Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180 countries and almost 10 million subscribers, recently the platform has shifted towards a new brand purpose, defined as ‘Deezer helps you be and belong’. With that comes a new identity rooted in their belief that ‘Music is the beating heart of life’. Bringing in design studio Koto to help, at the heart of the rebrand is a fresh logo that symbolises a beating heart. The logo aims to capture Deezer’s essence and draws from a...