Ford, Dickies, and Sydney Sweeney from Euphoria Collaborate on New Partnership
New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney is the face of the...
New campaign Built Ford Proud sees Dickies, a workwear brand, team up with Ford to launch their new collection. Sydney Sweeney is the face of the campaign, having previously worked with both brands in March on their previous joint collection. Sweeney, best known as the star of Euphoria and The White Lotus is also a highly accomplished mechanic. Her TikTok channel Syd's Garage boasts 1.6 million subscribers. Ford Mustang is the focus of the latest collaboration. Dickies is an essential part of mechanics’ wardrobes. Sweeney, who grew up fixing Fords with her family, now owns her vintage Mustang, which she named Britney, after the classic colourway...
