Christmas: The Transformative Tale in Tesco’s Ad
Tesco may have arrived late at the Christmas party (or were other brands simply too early), but that fits its story in BBH London's festive ad featuring a teenage who only begins celebrating Christmas after everyone else has done. Directed by duo Alaska, this commercial depicts family members, neighbours and shoppers all taking on festive emblems in sign of their festive spirits, including Christmas trees, baubles and nutcracker figures. A teenaged protagonist initially appears disapproving but changes his attitude upon experiencing a touching sentimental moment. This campaign recognizes that not everyone finds it easy to feel festive, with its title...