November 2023

MAKING OPENAI’S BRAND MORE MAINSTREAM

MAKING OPENAI’S BRAND MORE MAINSTREAM

creativereview
AI has gradually permeated our lives for years now, yet only recently reached mainstream consciousness. OpenAI has emerged as a key player in AI's mass adoption thus far; their image and text generator tools Dall-E and ChatGPT give a glimpse of what life may look like with artificial intelligence in our future lives. ChatGPT reached 100 million active monthly users just a couple of months after its debut in November 2022 - outpacing social media titans such as Instagram which took two-and-a-half years and TikTok which required nine months - remarkably faster than their respective adoption times. Since becoming a...
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inPixio Photo Studio Review

inPixio Photo Studio Review

creativereview
[editorial-rating id="198"] Why Trust Me for This Review? If this is your first visit to our site, let me introduce myself: I’m Thomas Boldt, and I’ve been immersed in the world of digital arts for over 20 years. In my work as a photographer and in my own personal practice, I’ve tested nearly every photo editing app available today, and I can help you separate the good ones from the bad ones. When combined with my passion for photography, my lifelong love of computer hardware and software has given me a unique perspective on modern photo editing processes. I started...
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Adobe Photoshop Review

Adobe Photoshop Review

creativereview
[editorial-rating id="185"] Hi, my name is creativereview, and I’ve been a professional photographer and graphic designer for over fifteen years, but I’ve been interested in digital images for much longer. I began using Photoshop 5.5 in the early 2000s in a school computer lab, and shortly after, I got my first digital camera with a whopping 3-megapixel sensor. I’ve worked with a wide variety of image editing programs (on both Windows and macOS) over the course of my career, and I’m always on the lookout for new programs and methods to improve my professional editing workflow and my personal practice. After all the...
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Audacity Review

Audacity Review

creativereview
[editorial-rating id="173"] Hello, I’ve worked in Information Technology for over a decade, and for a large portion of those years, I provided technical support for complex audio-visual hardware and software. I first tried out Audacity around 2008 when I wanted to convert some of my vinyl records to a digital format. Many years later I used the software to edit and produce an entire audiobook for audible.com. Over the years, Audacity has been my go-to whenever I need to edit or mix simple audio projects. Detailed Review of Audacity Audacity is a free and open source audio recording and editing...
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Koto gives a new identity to music streaming platform Deezer

Koto gives a new identity to music streaming platform Deezer

creativereview
Founded in 2007, the music streaming platform Deezer has often been in the shadows of its main competitor Spotify. But with users in over 180 countries and almost 10 million subscribers, recently the platform has shifted towards a new brand purpose, defined as ‘Deezer helps you be and belong’. With that comes a new identity rooted in their belief that ‘Music is the beating heart of life’. Bringing in design studio Koto to help, at the heart of the rebrand is a fresh logo that symbolises a beating heart. The logo aims to capture Deezer’s essence and draws from a...
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McDonald’s presents festive moments of joy in Christmas advertisement

McDonald’s presents festive moments of joy in Christmas advertisement

creativereview
McDonald's UK's new seasonal commercial features guests at Christmas work dos, parents looking for comfort at school nativity performances, and Santa himself all eagerly packing in whatever they're doing to enjoy a snack from McDonald's UK. Fancy a McDonald's? is a spot starring people skipping out on Christmas traditions to head in droves to their nearest McDonald's branch accompanied by Van Halen's 80s classic Jump. Directed by Shannon Murphy - best known for her work on Killing Eve - this ad celebrates "all those important moments of release during the festive period", according to James Millers and Andrew Long, creative...
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Nike playfully challenges winter jackets in a test

Nike playfully challenges winter jackets in a test

creativereview
Nike China's new campaign film from Wieden+Kennedy Shanghai titled More Than Warmth showcases lab researchers testing Nike's winter jacket collection in order to see their effectiveness against cold temperatures. These jackets are so adept at maintaining warmth - while being waterproof, breathable, and lightweight - that hibernating plants blossom into bloom and corn transforms into popcorn. Furthermore, the jackets were put through rigorous testing by being hit by snowballs or used as hot air balloons to demonstrate their durability. “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’,”...
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Infusing Character into the Coffee World with Oddy Knocky’s Branding

Infusing Character into the Coffee World with Oddy Knocky’s Branding

creativereview
Sergeant Walnuts, a Manchester-based creative agency, has collaborated with local coffee startup Oddy Knocky to craft its brand for this emerging business. Driven by a belief that "great coffee should be one of life's simple pleasures", Oddy Knocky strives to offer delicious beverages without all of the "cheerless chin-stroking" that typically occurs with many trendy coffee brands. Matt Whitehead, Oddy Knocky founder explains: "While we take great pride in producing high-quality beans and roasting them with precision, we also try to have fun while doing it! Photo shows Oddy Knocky branding on three product packages with its iconic, quirky elongated...
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Exploring Effective Creative Leadership on the Creativity Sucks! Podcast

Exploring Effective Creative Leadership on the Creativity Sucks! Podcast

creativereview
Creative leadership has never been more complex. Creatives face increasingly rapid technological changes, the ongoing effects of pandemic influenza and pressure to produce more work with limited resources - all factors which require effective leadership to manage. Strong leaders are therefore essential. Leaders also must become more accommodating and empathetic than ever - gone are the days of creative directors being seen as rock stars who dominate teams; now is the time for leaders who understand and accommodate individual creative needs and know how to provide assistance and support for them. Creativity Sucks! hosts Eliza Williams is joined by three...
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The Benefits of Teaching Designers Business Skills

The Benefits of Teaching Designers Business Skills

creativereview
Stephen Smith always knew he wanted to become a filmmaker, yet due to having A-levels in science he couldn't get into film schools that interested him. Instead of giving up hope he developed an unconventional solution. "I found a university where I wanted to study film, and convinced the course leader that if I took both courses simultaneously (chemistry in year one and his course in year two), then they'd accept me into their programme," Smith remembers. He successfully made it work and soon started studying towards his dream film degree degree: entrepreneurialism was in his blood from day one!...
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